14 March 2011: Tsunami & Earthquake in Japan
The news throughout last weekend was revolving around the recent tsunami & earthquake in Japan. In one part of the newspaper section, the journalist made a comparison about this earthquake with other earthquakes that had happened around the world. This is give a better idea especially for those people have been experienced an earthquake before. In terms of the scale, the news reported that this is one the highest as compare to New Zealand or Tahiti.
15 March 2011: Happiness
I watched television showing how the victims of Japanese earthquake & tsunami started to rebuild their life after the disaster. Some mentioned that they are luckier because their house are not badly affected. They have at least a home to stay rather than others whose home was destroyed. It is quite uplifting to hear that. I do hope even those whose the house have been destroyed should feel grateful because they are still alive. After all, we should treasure our life because it is only one & one only. There is no way to compare it.
16 March 2011: Solution (Part 1)
When you’ve been asked to propose a solution to a problem, don’t just give one solution instead give two or three solutions. Also do not offer more than three solutions because it will cause confusion. You may propose two solutions when the attributes are easily compared. For example: Product A is having a higher price (attribute X) but has more features (attributes Y). Product B is very cheap and definitely has less features. As you might guess, people normally have a budget to begin with. Hence, price is the attribute that people would put more weight as compare to features. Thus it would be easier to choose it.
17 March 2011: Solution (Part 2)
If you happen to offer solutions where the attribute is difficult to be quantitatively measured then offer three solutions. For example, start with offering Product A which has higher quality (attribute X) but has less functions (attribute Y) and Product B which has lower quality (attribute X) but has more functions (attribute Y). The price for both Product A & B are the same. To help in deciding, then offer Product C which depending on your preference, it can be either:
(a) slightly less quality & less functions with Product A,
(b) slightly more quality & less functions with Product A,
(c) slightly less quality & less functions with Product B,
(d) slightly less quality & less functions with Product B.
If you offer option (a), then people will likely go chose Product A,
for option (b), Product C,
for option (c), Product B, and
for option (d), Product C.
That should be a simple way to choose.
17 March 2011:
I hope this would be the last example for the impact on the truth of relativity for now. It is a very human nature when we’ve been asked to throw away our old item,s we still make a comparison so that maybe some can be salvaged. For example, when I want to throw my old books, I’m still checking why throw this book and not that book. In this case, I used a comparison for the worst/the most undesirable item. I will keep the book if it is in good condition and recently published. Definitely I will throw those books who have been in the stored in the storeroom and collected dust for some years.
